As featured in The Wall Street Journal

We're boring & conservative

We espouse a simple investment philosophy: own a diversified portfolio of quality businesses that can pay safe and growing dividends for years to come. It's a time-tested approach with less excitement and more stability.

Meet our team

As a small but experienced team, our sole focus is providing best-in-class portfolio tracking tools and research to income investors.

Our founding in 2015

Brian Bollinger started Simply Safe Dividends in 2015 after working as an equity analyst at a multibillion-dollar investment firm near Chicago. Brian is also a registered Certified Public Accountant (CPA).

Coming from the investment management world, Brian saw how one-sided the flow of wealth in the industry could be. Individual investors were too often stuck with high fees, lackluster performance, complicated advice, and dubious sources of information online if they wanted to go it alone.

Simply Safe Dividends was created to change all of that by empowering everyday investors to take control of their financial futures.

Brian's background

Brian's background as an analyst brings our service to life. From meeting with management teams to digging through annual reports, Brian has spent thousands of hours researching companies and studying industries.

Brian takes pride in being a straight shooter. We don't publish gimmicky analysis, sensational headlines, or careless recommendations. People rely on our research to make critical decisions, a responsibility we take seriously.

In business for the long-term

We're entirely bootstrapped. We don't have any investors breathing down our necks with demands for a 10x exit in five years. We love researching companies and making software, and we plan to be in business for decades.

We don't waste time on marketing schemes, either. All of our energy is focused on research and improving the service. By providing a wonderful experience at a fair price, we believe that our thousands of happy customers will continue to spread the word, and the rest will take care of itself.